{"id":102,"date":"2025-07-16T00:00:00","date_gmt":"2025-07-16T00:00:00","guid":{"rendered":"https:\/\/lejenisback.com\/blog\/2025\/07\/16\/tiktok-ads-vs-facebook-ads-mana-lagi-bagus-untuk-bisnes-anda\/"},"modified":"2025-07-16T00:00:00","modified_gmt":"2025-07-16T00:00:00","slug":"tiktok-ads-vs-facebook-ads-mana-lagi-bagus-untuk-bisnes-anda","status":"publish","type":"post","link":"https:\/\/lejenisback.com\/blog\/tiktok-ads-vs-facebook-ads-mana-lagi-bagus-untuk-bisnes-anda\/","title":{"rendered":"TikTok Ads vs Facebook Ads. Mana Lagi Bagus Untuk Bisnes Anda?"},"content":{"rendered":"<p data-start=\"538\" data-end=\"594\">Dulu kalau nak buat iklan, <strong data-start=\"565\" data-end=\"581\">Facebook Ads<\/strong> memang raja.<\/p>\n<p data-start=\"596\" data-end=\"706\">Tapi hari ini, dengan kemunculan TikTok dan perubahan tingkah laku pengguna, semakin ramai founder mula tanya:<\/p>\n<blockquote data-start=\"708\" data-end=\"809\">\n<p data-start=\"710\" data-end=\"809\"><strong data-start=\"710\" data-end=\"752\">&#8220;Masih berbaloi ke guna Facebook Ads?&#8221;<\/strong><br data-start=\"752\" data-end=\"755\" \/><strong data-start=\"757\" data-end=\"809\">&#8220;TikTok Ads ni betul-betul boleh bawa sales ke?&#8221;<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"811\" data-end=\"964\">Dalam artikel ini, saya akan bantu anda <strong data-start=\"851\" data-end=\"878\">bandingkan secara jujur<\/strong> antara TikTok Ads dan Facebook Ads supaya anda tak buang duit ke tempat yang salah.<\/p>\n<h2 data-start=\"971\" data-end=\"1023\">1. <strong data-start=\"977\" data-end=\"1023\">Target Audience \u2013 Siapa Tengok Iklan Anda?<\/strong><\/h2>\n<ul data-start=\"1025\" data-end=\"1385\">\n<li data-start=\"1025\" data-end=\"1202\">\n<p data-start=\"1027\" data-end=\"1202\"><strong data-start=\"1027\" data-end=\"1044\">Facebook Ads:<\/strong><br data-start=\"1044\" data-end=\"1047\" \/>Sesuai untuk audience berumur <strong data-start=\"1079\" data-end=\"1102\">25\u201355 tahun ke atas<\/strong>.<br data-start=\"1103\" data-end=\"1106\" \/>Ramai yang sudah bekerja, sudah berkahwin sesuai untuk produk matang, perkhidmatan, dan B2B.<\/p>\n<\/li>\n<li data-start=\"1204\" data-end=\"1385\">\n<p data-start=\"1206\" data-end=\"1385\"><strong data-start=\"1206\" data-end=\"1221\">TikTok Ads:<\/strong><br data-start=\"1221\" data-end=\"1224\" \/>Lebih kuat untuk <strong data-start=\"1243\" data-end=\"1263\">umur 18\u201335 tahun<\/strong>, lebih santai dan suka konten visual.<br data-start=\"1301\" data-end=\"1304\" \/>Sesuai untuk produk lifestyle, kosmetik, makanan, pakaian, dan digital content.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1387\" data-end=\"1549\">  <em data-start=\"1390\" data-end=\"1549\">Kalau anda jual produk untuk remaja atau ibu muda, TikTok Ads lebih kuat. Tapi kalau anda jual takaful, servis rumah atau ubat sendi, Facebook masih relevan.<\/em><\/p>\n<h2 data-start=\"1556\" data-end=\"1587\">2. <strong data-start=\"1562\" data-end=\"1587\">Cara Iklan Dipaparkan<\/strong><\/h2>\n<ul data-start=\"1589\" data-end=\"1799\">\n<li data-start=\"1589\" data-end=\"1676\">\n<p data-start=\"1591\" data-end=\"1621\"><strong data-start=\"1591\" data-end=\"1607\">Facebook Ads<\/strong> muncul dalam:<\/p>\n<ul data-start=\"1624\" data-end=\"1676\">\n<li data-start=\"1624\" data-end=\"1632\">\n<p data-start=\"1626\" data-end=\"1632\">Feed<\/p>\n<\/li>\n<li data-start=\"1635\" data-end=\"1644\">\n<p data-start=\"1637\" data-end=\"1644\">Story<\/p>\n<\/li>\n<li data-start=\"1647\" data-end=\"1662\">\n<p data-start=\"1649\" data-end=\"1662\">Marketplace<\/p>\n<\/li>\n<li data-start=\"1665\" data-end=\"1676\">\n<p data-start=\"1667\" data-end=\"1676\">Messenger<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1678\" data-end=\"1799\">\n<p data-start=\"1680\" data-end=\"1708\"><strong data-start=\"1680\" data-end=\"1694\">TikTok Ads<\/strong> muncul dalam:<\/p>\n<ul data-start=\"1711\" data-end=\"1799\">\n<li data-start=\"1711\" data-end=\"1733\">\n<p data-start=\"1713\" data-end=\"1733\">For You Page (FYP)<\/p>\n<\/li>\n<li data-start=\"1736\" data-end=\"1758\">\n<p data-start=\"1738\" data-end=\"1758\">Dalam video scroll<\/p>\n<\/li>\n<li data-start=\"1761\" data-end=\"1799\">\n<p data-start=\"1763\" data-end=\"1799\">Top View (iklan besar masa buka app)<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"1801\" data-end=\"1896\">TikTok Ads <strong data-start=\"1812\" data-end=\"1846\">lebih immersive dan fullscreen<\/strong>, manakala Facebook Ads lebih kepada scroll-biasa.<\/p>\n<p data-start=\"1898\" data-end=\"1987\">  TikTok Ads lebih \u201cdistract to engage\u201d. Facebook Ads lebih kepada \u201cinterrupt to pitch\u201d.<\/p>\n<h2 data-start=\"1994\" data-end=\"2025\">3. <strong data-start=\"2000\" data-end=\"2025\">Kekuatan Konten Iklan<\/strong><\/h2>\n<ul data-start=\"2027\" data-end=\"2337\">\n<li data-start=\"2027\" data-end=\"2197\">\n<p data-start=\"2029\" data-end=\"2197\"><strong data-start=\"2029\" data-end=\"2044\">TikTok Ads:<\/strong><br data-start=\"2044\" data-end=\"2047\" \/>Konten perlu <strong data-start=\"2062\" data-end=\"2077\">nampak asli<\/strong>, <strong data-start=\"2079\" data-end=\"2101\">tak terlalu formal<\/strong>, dan <strong data-start=\"2107\" data-end=\"2150\">ada hook yang padu dalam 3 saat pertama<\/strong>. Iklan yang \u201cmacam bukan iklan\u201d lebih perform.<\/p>\n<\/li>\n<li data-start=\"2199\" data-end=\"2337\">\n<p data-start=\"2201\" data-end=\"2337\"><strong data-start=\"2201\" data-end=\"2218\">Facebook Ads:<\/strong><br data-start=\"2218\" data-end=\"2221\" \/>Masih boleh guna poster, video testimoni, ayat panjang, dan CTA yang jelas. Copywriting memainkan peranan penting.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2339\" data-end=\"2477\">  Kalau anda pemalu depan kamera, Facebook Ads lebih mudah. Tapi kalau anda kreatif &amp; berani tunjuk wajah TikTok boleh buat anda viral.<\/p>\n<h2 data-start=\"2484\" data-end=\"2519\">4. <strong data-start=\"2490\" data-end=\"2519\">Kos Per Iklan (CPM &amp; CPC)<\/strong><\/h2>\n<ul data-start=\"2521\" data-end=\"2669\">\n<li data-start=\"2521\" data-end=\"2580\">\n<p data-start=\"2523\" data-end=\"2580\">TikTok Ads masih <strong data-start=\"2540\" data-end=\"2557\">relatif murah<\/strong> berbanding Facebook.<\/p>\n<\/li>\n<li data-start=\"2581\" data-end=\"2669\">\n<p data-start=\"2583\" data-end=\"2669\">Facebook Ads makin <strong data-start=\"2602\" data-end=\"2611\">mahal<\/strong>, terutama jika audience anda niche dan persaingan tinggi.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2671\" data-end=\"2705\">Tapi kos ini bergantung juga pada:<\/p>\n<ul data-start=\"2706\" data-end=\"2794\">\n<li data-start=\"2706\" data-end=\"2724\">\n<p data-start=\"2708\" data-end=\"2724\">Kualiti konten<\/p>\n<\/li>\n<li data-start=\"2725\" data-end=\"2751\">\n<p data-start=\"2727\" data-end=\"2751\">Cara anda setup funnel<\/p>\n<\/li>\n<li data-start=\"2752\" data-end=\"2794\">\n<p data-start=\"2754\" data-end=\"2794\">Website atau landing page yang digunakan<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2796\" data-end=\"2914\">  TikTok murah tapi tak jamin convert kalau konten tak padu. Facebook mahal sikit tapi audience lebih \u201cready to buy\u201d.<\/p>\n<h2 data-start=\"2921\" data-end=\"2944\">5. <strong data-start=\"2927\" data-end=\"2944\">Data &amp; Funnel<\/strong><\/h2>\n<ul data-start=\"2946\" data-end=\"3280\">\n<li data-start=\"2946\" data-end=\"3147\">\n<p data-start=\"2948\" data-end=\"3047\"><strong data-start=\"2948\" data-end=\"2964\">Facebook Ads<\/strong> lebih matang dari segi pixel, data tracking, dan integrasi ke website. Anda boleh:<\/p>\n<ul data-start=\"3050\" data-end=\"3147\">\n<li data-start=\"3050\" data-end=\"3078\">\n<p data-start=\"3052\" data-end=\"3078\">Retarget orang yang klik<\/p>\n<\/li>\n<li data-start=\"3081\" data-end=\"3108\">\n<p data-start=\"3083\" data-end=\"3108\">Buat Lookalike Audience<\/p>\n<\/li>\n<li data-start=\"3111\" data-end=\"3147\">\n<p data-start=\"3113\" data-end=\"3147\">Kesan pembelian dengan lebih jelas<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3149\" data-end=\"3280\">\n<p data-start=\"3151\" data-end=\"3280\"><strong data-start=\"3151\" data-end=\"3165\">TikTok Ads<\/strong> masih baru, tetapi sudah ada TikTok Pixel. Ia <strong data-start=\"3212\" data-end=\"3257\">lebih sesuai untuk awareness &amp; engagement<\/strong>, bukan hardcore sales.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3287\" data-end=\"3315\">Mana Lagi Bagus?<\/h2>\n<p data-start=\"3317\" data-end=\"3347\">&#x2705; <strong data-start=\"3319\" data-end=\"3347\">Gunakan TikTok Ads jika:<\/strong><\/p>\n<ul data-start=\"3348\" data-end=\"3458\">\n<li data-start=\"3348\" data-end=\"3377\">\n<p data-start=\"3350\" data-end=\"3377\">Anda target audience muda<\/p>\n<\/li>\n<li data-start=\"3378\" data-end=\"3413\">\n<p data-start=\"3380\" data-end=\"3413\">Anda ada produk visual &amp; catchy<\/p>\n<\/li>\n<li data-start=\"3414\" data-end=\"3458\">\n<p data-start=\"3416\" data-end=\"3458\">Anda boleh buat video pendek yang engaging<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3460\" data-end=\"3492\">&#x2705; <strong data-start=\"3462\" data-end=\"3492\">Gunakan Facebook Ads jika:<\/strong><\/p>\n<ul data-start=\"3493\" data-end=\"3625\">\n<li data-start=\"3493\" data-end=\"3531\">\n<p data-start=\"3495\" data-end=\"3531\">Anda jual servis atau produk mahal<\/p>\n<\/li>\n<li data-start=\"3532\" data-end=\"3570\">\n<p data-start=\"3534\" data-end=\"3570\">Audience anda lebih matang &amp; niche<\/p>\n<\/li>\n<li data-start=\"3571\" data-end=\"3625\">\n<p data-start=\"3573\" data-end=\"3625\">Anda perlukan data yang detail dan funnel yang penuh<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3632\" data-end=\"3706\"><strong data-start=\"3632\" data-end=\"3706\">Atau paling power: Guna kedua-dua tapi dengan strategi yang berbeza.<\/strong><\/p>\n<p data-start=\"3713\" data-end=\"3841\"><strong data-start=\"3713\" data-end=\"3841\">Dapatkan Growth Hack Strategist Consultant &amp; Digital Marketing Services di <a class=\"\" href=\"http:\/\/www.lejenisback.com\" target=\"_new\" rel=\"noopener\" data-start=\"3790\" data-end=\"3839\">www.lejenisback.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dulu kalau nak buat iklan, Facebook Ads memang raja. Tapi hari ini, dengan kemunculan TikTok dan perubahan tingkah laku pengguna, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,125],"tags":[189,190,191,192,193],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-omnichannel-marketing","category-tiktok","tag-cara-buat-iklan-tiktok","tag-facebook-ads-untuk-bisnes","tag-iklan-berbayar","tag-iklan-bisnes-kecil","tag-tiktok-ads-vs-facebook-ads"],"_links":{"self":[{"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":0,"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"wp:attachment":[{"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lejenisback.com\/blog\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}